AI Sales Coach joins conversational AI lead response and AI-powered lead scoring on the Solera AI Engine, turning one connected customer record into continuously improving intelligence for dealerships
Dealership data is only valuable when managers can act on it. AI Sales Coach turns CRM performance insights into daily, personalized coaching so teams can improve faster and sell smarter.
WESTLAKE, Texas, Sept. 08, 2026 (GLOBE NEWSWIRE) — Solera, a global leader in vehicle lifecycle management, today announced growing adoption of AI Sales Coach, an AI-powered DealerSocket CRM capability transforming how dealerships coach and develop sales teams. AI Sales Coach continuously analyzes sales performance across teams and rooftops, assigns every rep a clear performance tier, and generates targeted, individualized coaching notes that managers can act on straight from the dashboard. It brings structured, data-backed coaching, once reserved for the best-run stores on their best weeks, to every dealership, every single day.
Turning Performance Data into Better Sales Performance
Dealerships have the data to identify performance gaps, but managers often lack the time and tools to act on it. Insights remain fragmented across reports, making coaching reactive rather than targeted. By the time patterns emerge, valuable opportunities to improve performance may already be lost. AI Sales Coach changes that by continuously analyzing performance data, identifying where coaching is needed most, and giving managers individualized, actionable guidance directly within the CRM. The result is a more proactive, consistent approach to coaching that turns dealership data into better sales performance.
What AI Sales Coach Does for Your Dealership
- Better visibility into team performance
- Faster identification of coaching opportunities
- More consistent manager follow-up
- Stronger rep development
- Improved lead handling and conversion discipline
- More confident daily decision-making
“Great sales managers have always known, in their gut, who needs coaching,” said Victoria Repice, Senior Vice President of Product Management at Solera. “What they have never had is the time to prove it, personalize it, and deliver it every single day. AI Sales Coach reads the performance story hidden in the CRM, points the manager to the rep who needs them most, and suggests exactly where to start. We built the technology to deliver the intelligence so managers can focus on what they do best: leading their teams. That is how AI should show up in a dealership making people better and extending the impact of great leadership.”
Why Coaching Is the Multiplier
Speed and prioritization win the lead. Coaching wins the month. AI Sales Coach turns coaching from an occasional intervention into a daily performance discipline, embedded directly into the CRM managers and their teams already use.
Reps receive targeted, data-backed guidance. Managers focus their time where it can have the greatest impact. And customers benefit from faster follow-up, stronger handoffs, and a consistently higher-performing sales experience.
Built on the Solera AI Engine, Delivered at Platform Speed
AI Sales Coach is the third major AI capability Solera has shipped inside CRM in 2026, following conversational AI lead response and AI-powered lead scoring earlier this year. Together, these innovations reflect the speed and scale of Solera’s AI strategy. Each is powered by the Solera AI Engine, a cloud-native intelligence layer that connects dealership data, orchestrates cross-product workflows, and accelerates innovation across the portfolio. Built on the same connected data foundation, every new capability and signal strengthens the intelligence behind what Solera delivers next.
“Solera’s innovation cadence has outpaced every point solution in the market because we are the only company with the platform, the data foundation, and the AI Engine to do it. Every strategic release we bring to market starts with one question: how do we help dealerships win? AI Sales Coach is another proof point of that commitment,” said Alberto Cairo, Chief Financial Officer and Managing Director at Solera. “Built on the Solera AI Engine and sharing the same customer record and data foundation as every solution across our platform, AI Sales Coach becomes more intelligent with every interaction, every opportunity, and every customer our dealers serve. Every new AI capability we introduce strengthens the next, creating a platform that continuously learns, adapts, and helps dealerships coach smarter, sell more effectively, develop stronger teams, and deliver exceptional customer experiences. That is how we are building the operating system that connects and compounds intelligence across the dealership.”
Another Chapter in an Ongoing Story About the Evolution of Retail Automotive
Dealerships have no shortage of data. The opportunity is to connect that data into a single, intelligent foundation that makes every workflow more valuable. AI Sales Coach advances that vision, building on a connected customer record that grows more powerful as Solera brings together CRM, service, inventory, titling, and the vehicle itself.
That is the difference between a software stack and an operating system. A stack adds tools. An operating system compounds value. Every capability makes the platform stronger. Every interaction makes it smarter. And every innovation gives dealerships more intelligence to act on.
AI Sales Coach is another proof point in Solera’s journey to build the dealer operating system and another milestone in an innovation journey that continues to accelerate. Stay tuned as Solera continues to redefine what’s possible for dealerships.
To learn more, visit https://www.dealer.solera.com/CRM-demo-request/
About Solera
Solera is a global leader in vehicle lifecycle management software, data, and services. Operating in more than 120 countries and serving over 280,000 customers, Solera provides the digital infrastructure that powers critical operations across the automotive ecosystem, serving manufacturers, dealerships, insurers, repairers, recyclers, parts providers and fleet operators worldwide.
At its core, Solera is built on a proprietary automotive data foundation and a cloud-based AI infrastructure designed to operate at industry scale. By embedding intelligence directly into workflows and continuously innovating across its platform, Solera enables customers to move faster, reduce complexity, and deliver better outcomes. By serving the full vehicle lifecycle, Solera creates unique synergies across its network, helping customers unlock greater value, improve performance, and succeed in an increasingly complex and connected industry. Solera is home to many leading brands in the automotive and vehicle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, LoJack, Spireon, eDriving, cap hpi, Autodata, and others. For more information, visit www.solera.com.
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A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/bdbfd152-1540-44e1-ad34-0fdb96d4098a
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