NASHVILLE, Tenn., Sept. 08, 2026 (GLOBE NEWSWIRE) —
- The latest in Hankook’s Winter i*cept line offers sedans and SUVs superior winter performance.
- Next-generation winter tire delivers 5% better snow grip and 15% longer mileage than previous Hankook product.
Leading global tire manufacturer Hankook Tire is expanding its winter product portfolio with the launch of the new Winter i*cept evo 4. Engineered for winter safety and fuel efficiency, the latest in Hankook’s Alpine winter lineup brings snow-gripping confidence for sedans and SUVs. Designed for passenger cars and SUVs, the new studless winter tires deliver improved performance across snow-covered and wet roads while offering lower rolling resistance and longer mileage.
“Drivers need tires that provide dependable control throughout the winter season,” said KC Jensen, Vice President of PC/LT Sales. “The Winter i*cept evo 4 combines stronger snow traction, enhanced wet braking, and improved efficiency to help drivers navigate changing winter road conditions with confidence.”
The next-generation Winter i*cept evo 4 builds on Hankook Tire’s proven Alpine winter technology, featuring advancements that enhance traction, braking, efficiency, and tire longevity even in the harshest winter conditions. Key performance benefits include:
- Improved snow performance: Wider lateral grooves and semi-sipe technology to offer peak performance refined for snow, which results in 5% improved snow grip compared to previous model.
- Enhanced wet-road control: Balanced grip compound and superior hydroplaning resistance for wet-braking performance.
- Greater efficiency and longer mileage: Optimized curing process and a balanced wear design for improved fuel efficiency and longer mileage.
- A quieter, more comfortable ride: Hankook Tire’s tread design and tire technology help minimize road and impact noise caused by sudden braking and steering.
In addition, all of Hankook’s winter tires come with a 3 Peak Mountain Snowflake rating, certifying they meet severe snow service standards and have surpassed the thresholds for snow acceleration traction.
As a studless tire, Winter i*cept Evo 4 joins a comprehensive winter lineup. The premium studless Winter i*cept iZ3 is tailored for passenger cars, while the Winter i*cept iZ3 X is engineered for SUVs and crossovers. For those seeking studded options, the Winter i*Pike RS2 is designed for passenger cars—including sedans, coupes, hatchbacks, and some smaller crossovers depending on tire size—while the Winter i*Pike X meets the demands of SUVs, crossovers, and light trucks.
The Winter i*cept evo 4 is backed by Hankook Tire’s SureTire Plan, featuring an impressive 30,000-mile treadwear warranty—a testament to Hankook Tire’s confidence in the product’s durability and performance. Customers also benefit from a 30-day free trial, limited warranty, and road hazard protection—subject to applicable terms and conditions.
For tire dealers, the Winter i*cept evo 4 and Winter i*cept evo 4 SUV are available to order now in 37 SKUs and 45 SKUs, respectively. These new tires will be available for consumers to purchase later this fall. For more information, visit hankooktire.com
About Hankook Tire America Corp.
Hankook Tire America Corp. is a growing leader in the U.S. tire market, leveraging investments in technology, manufacturing, and marketing to deliver high-quality, reliable products that are safer for consumers and the environment. Headquartered in Nashville, Tenn., Hankook Tire America Corp. markets and distributes a complete line of high-performance and ultra-high-performance passenger tires, light truck and SUV tires as well as medium truck and bus tires in the United States. Hankook Tire America Corp. is a subsidiary of Hankook Tire & Technology Co., Ltd., a Forbes Global 2000 company headquartered in Seoul, Korea.
Contact
Taylor Vincent
Brodeur Partners for Hankook Tire
tvincent@brodeur.com
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